About Thomas Tseng

Thomas Tseng is Principal of Sengo Insights, a market research agency with global capabilities extending from the U.S. to the Asia Pacific. With over 20 years of industry experience, Thomas is a seasoned market research professional and has amassed a long track record delivering actionable consumer insights for a diverse range of clients spanning Fortune 500 clients, non-profit organizations, academia, and government agencies.

Prior to Sengo, Thomas was the Co-Founder of New American Dimensions, where he oversaw business development, client relations, and project management for 12 years. During his tenure, the company became a leading multicultural research and consulting agencies in the U.S.—with a client portfolio that included PepsiCo, State Farm, Disney, Wells Fargo, Johnson & Johnson, Toyota, Verizon Wireless, Nestle, U.S. Marine Corp, and other Fortune 500 companies.

In addition to his corporate practice, Thomas has been involved in numerous public-interest studies—including the Center for Disease Control, First 5 California, the World Trade Center registry, and many others. In 2010-11, he co-led a two-year longitudinal study for the Pew Charitable Trusts—investigating the links between mainstream financial engagement and public health in underserved communities of Los Angeles. He is also the lead investigator behind the biennial “Planetizen Guide to Graduate Urban Planning Programs”, now in its 6th addition, which generates comprehensive rankings of all U.S. graduate programs in urban planning. Currently, he is working on the Census 2020 campaign to generate awareness among diverse immigrant communities on the decennial U.S. Census for the U.S. Dept. of Commerce. He is a past Research Fellow at the Davenport Institute for Public Policy at Pepperdine University and was a 2006-07 Senior Fellow at UCLA’s School of Public Affairs.

In civic life, Thomas was a founding board member of Zócalo Public Square—a non-profit Ideas Exchange that blends live events and humanities journalism. He also currently serves on the board of the Emerging Markets Development Corporation and has previously served on the National Advisory Board for the First American Corporation, Colorlines’ Applied Research Center, and El Rescate.

A native Angeleno, Thomas studied Economics and Social Ecology at the University of California, Irvine and received his Master of Arts in Urban Planning at UCLA’s School of Public Affairs. He lives with his family in the westside of Los Angeles.